Many do it yourself (DIY) projects are rewarding. However, some leave you feeling DIY remorse. There are many pitfalls of DIY website design and development, and they can all be equally detrimental to the business you are trying to promote. Some things are truly better left to the professionals. Website design is surely one of these things.
Below are the four most common issues we’ve experienced on DIY websites
Failure to Balance Business and User Needs: When one attempts DIY website design they typically choose an awesome, modern template for the website, but lack the necessary content to be compelling to a potential visitor beyond the polish of the design template. They often forget to optimize the layout and user flow for the desired action they’d like visitors to take. Sometimes even forgetting to provide critical information that pertains to their business. Essentially, the business owner will take into account the goal of the business, but will not make it appealing or valuable to the potential customer.
Cluttered Pages: Customers don’t appreciate pages that force them to scroll through countless photos, long paragraphs, force load an audio track or video immediately upon navigating to a page and more. This, however, is often a mistake of DIY website design. Potential customers can be hesitant to use your website if they are required to wait for content to load, can’t find what they are looking for or are otherwise confused. This is where user experience design and usability testing is paramount to user flows and conversions.
Failure to Consider Mobile Use: Mobile phones are among the most utilized forms of technology when accessing the internet. Keeping this in mind, it is important to create websites that not only work well on a computer, but can be easily accessed through a mobile phone, as well. Those who take a DIY approach to website creation rarely keep this in mind, resulting in pages that don’t render properly on mobile form factors. More often than not, this causes desired user actions being completely unusable.
Unreliable Plugins: Most businesses will be using WordPress for their CMS, necessitating the use of plugins. Professional WordPress developers know the most trusted, secure and functional plugins to achieve the specific goals of a website. Additionally, they have the experience to know what to look for in this potentially ambiguous and confusing area of website development. DIY website creators can often download unsafe plugins. These plugins can ultimately make their websites vulnerable, unusable or even harmful to their computer systems.
Ultimately, the DIY web designer settles. They often say, “this is good enough”, or it’s “better than having no website”. Sadly, this is not true. Professional website designers in no way want to make a person feel like they really cannot create their own website, but we do hope to create an understanding that website design has many complexities that should be considered.
If you are eager to have a beautifully designed website that conveys the UX your customers want while properly illustrating the unique values of your brand, contact FleetCreature’s Website Design Experts now.