Online Reputation Management & Repair

BY FLEETCREATURE

Online Reputation Management & Repair

Reputation management is the practice of monitoring the reputation of an individual or company on the internet. Essentially it is today’s public relations management. The key focus of reputation management is preventing damaging content from becoming immediately evident to the public; whether it be in the form of pejorative blogs, damaging websites or negatively weighed customer reviews. There are few things as disconcerting as a potential customer mentioning a negative review and your sales or service team having no knowledge of it nor policy on how to address it.

At FleetCreature, we take a proactive approach to reputation management. We will collaborate with you about what your image and brand goals are. We will develop alerts that will monitor all keywords that are relevant to your image or business. Our alerts will notify us the moment a negative result is indexed by search engines; at which time we are quick to address the comment should it be a valid concern, work towards an equitable resolution and then ensure that your SERP returns the results you want.

Reputation repair is the reactive process of pushing down negative search results when a company or individual is searched on the internet, that is to say burying them as deeply as possible in a search engine’s index. A recent study by Chitika, examined the click through rates on Google. The result, 94% of users only look at the first page of results! The correlation is if it is not on the first page it doesn’t exist.

Most often people and companies never think about managing their reputation until their search results are inundated with negative results. Not only does this cost the company revenue but also generates more work for customer service teams. It can also result in the company missing out on top talent recruits.

Our Reputation Repair services incorporate these aspects:

  • Improving the tagging and search engine optimization of company-published materials, such as corporate blogs, white pages and positive customer testimonials in order to push down negative content.
  • Content creation - publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
  • Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
  • Submitting legal take-down requests if someone believes they have been libeled.
  • Partnering with third-party sites that rank highly in Google that are willing to provide positive content.
  • Proactively offering free products to prominent reviewers.
  • Responding to public criticism stemming from recent changes.

WHAT CAN OUR Online Reputation Management EXPERTS DO FOR YOU?