UX was not created equally. What’s appealing for designers might not be fun for the user experiencing the website for the first time. The user experience (UX) needs to be engaging and easy to use for any person visiting the website. A few years ago, most users would take the time to figure out the website’s navigation on their own. Now, users are impatient and expect navigation to be intuitive, they want to be engaged quickly with minimal effort on their behalf.
How do you create a great user experience? Below are four tips for UX design and development in 2016?
Do Your Research
Before getting started, ask the business owner these questions:
What is your website’s goal?
Does the website want to sell more products or generate more email subscribers?
What is your target demographic?
Is this demographic reflected in your existing analytics?
Do users want to browse, shop, or kill time?
Are users looking for specific content?
Learning about both the business owner and website user will help in the user experience design process.
Less is More
Keep it simple, silly. Also known as the KISS method, utilizing the latest material design aesthetics will help you keep your design fresh and sleek. The call-to-action (CTA) should be in the hero and/or above the fold, i.e. before the user scrolls down the homepage. UX designers should consider the UX on multiple form factors. Since mobile devices have less space than computers, element spacing is vital. Use a free resource such as Screenfly, to see how your website looks across a myriad of devices. This forces the design to have less elements than originally intended, creating an efficient yet effective user experience.
Users like to know where they are on any web page. The location indicators, like links highlighted in bold or shaded a different color, need to be on every page. The menu should be simple and easy to navigate. UX developers should create a standard navigation design for all web pages. Without different navigation elements on each page, the website is consistent with one standard navigation design. Interlinking pages, when applicable, will aid in the UX and also help SEO. Icons that are universal and functional can make the website unique and keep the navigation simple.
Users do not want to struggle to read text. Cute fonts won’t work if the words can’t be read quickly. A good measurement is having 50 or 60 characters per line and the font size should be at least 16 px. The buttons, field boxes, and letters should be big and easy to read.
The user experience development should focus on users doing less to create a better experience for the user. Keep the website design simple while creating an easy navigation experience for the user. Focus on the essentials of website design (UI).
Using these tips, UX developers will create an enjoyable experience for the user. Thanks to Justin Mifsud, founder of Usability Geek, for the inspiration to write this blog post. If you have any questions about UX or if you’re looking for a UX consultant, contact FleetCreature.