Businesses who depend on the web for their revenue need to stay on top of the major trends in ecommerce. The slightest advantage can help businesses adapt to the changing times.
Here are six major trends to keep your eye on in 2016:
Mobile Wallets In Stores
Companies like Apple, Samsung and PayPal have started to let customers buy without using a credit or debit card. These mobile wallets, where the customer can tap their phone using NFC technology, on any in-store card reader, will revolutionize the way we pay for goods and services.
This is a major advantage for businesses that have both a physical location and an e-shop. Consumers can use one mobile wallet to pay for every good and service through that store. It will negate the reason to bring credit cards and debit cards to the physical store, making the consumer experience faster and better.
Videos Will Be More Important
Most businesses can write a few sentences about their product, but not many can create a high-quality video explaining their goods and services. With the proliferation of AutoPlay, videos automatically play when a user navigates to a page. Videos will become more important for marketing. Videos take less time than reading a few paragraphs; and if done correctly are more impactful and create better engagement.
Small and Mid-Sized Businesses Will Rely on Content Marketing
Larger businesses will still rely on TV and radio ads, but small businesses don’t have the budget or resources to place those kinds of ads. One of the best ways for small businesses to provide quality marketing is through their blog. Even without explicitly stating their brand, these smart ecommerce stores will provide value for their consumers, thus giving consumers a place to go for their information. The more unique your niche, the better it is for content marketing.
Websites Will Look Similar
Most website & application designers have started to create similar user interfaces. This is in large part to the Google’s Material Design aesthetics. This allows ecommerce website designs to maintain similarities across all e-shops and helps establish a baseline user experience. When consumers can easily navigate one ecommerce website, they can navigate all of them with ease. This uniformity makes it a user-friendly system, especially on mobile devices. This leads to more sales for businesses since consumers aren’t frustrated with a website’s user interface design; although it makes it more difficult for websites to rank well while separating themselves from their competition.
Website Layouts Look Like Cards
Business cards have been around for decades. Now, ecommerce website development is focusing on using cards on the web. These rectangles organize information in different elements and can attract attention from many consumers. The card layout is also easy to create and simple to read. Look for more cards on websites throughout the ecommerce landscape.
Pop-Up Ads Lead to Conversion Optimization
When the web was in its infantile stage, pop-ups were annoying for customers. Now, they’re coming back. Having consumers type in their email address in the pop-up has helped convert consumers from passive shoppers to active followers of a business’ brand. The more email subscribers an ecommerce business has, the more likely customers will buy more products and services from that business. The easiest and best way for most businesses is using the pop-up to generate revenue. This not only increases the stickiness of your product but assists in generating positive customer retention.
Ruth Reader does an excellent job of detailing some of these trends here. If you would like to stay ahead of the curve and implement these tactics for your ecommerce shop, contact our ecommerce experts.