You know that improving search engine optimization (SEO) is an essential part of marketing your small business online. But how do you decide whether to focus on local SEO or general SEO?
Depending on your target market, emphasizing local SEO in your marketing strategy could help you do a better job of connecting with your potential customers.
SEO is not “one-size-fits-all.”
If you’re a local business, you might be missing out on potential customers by focusing only on general SEO in your marketing strategy. Also called organic SEO, general SEO is a process of improving a website’s search engine rankings by focusing on relevant keywords. Local SEO is a more specific approach, which focuses on improving a business’ search engine ranking for local queries. A local SEO approach will emphasize location-specific keywords, e.g.. San Francisco Bike Shops, as well as adding your business to local listings such as Superpages, Whitepages, Yelp, Google Local and Bing local.
Your business should focus on local SEO if…
You may want to pursue a local SEO strategy is you want to attract local visitors to your business. In other words, local SEO could benefit you if you want to attract potential customers to a “brick and mortar” location, or if you want your audience to find you based on a location-based search (e.g., “grocery store in WI”).
The next step in your SEO strategy.
If you want to focus on local SEO, it’s important to enter your business into local & regional online directories. Keep in mind that it’s essential to keep your directory listings consistent. Conflicting listings can hurt your page rankings for your target keywords. It is advantageous for your staff to be mindful of asking customers to post reviews of their experience on Google+, Yelp, etc. Positive reviews will assist your local business listing position. For more in depth reading, Adam Dorfman does a great job of explaining 2016 Local SEO trends here.
If you would like to develop a more efficient SEO strategy; please contact us to learn how our SEO services can place your business in front of your competition.