Unless you have highly unique products in a market with few competitors, SEO for your Ecommerce website can be challenging. Ecommerce businesses generally compete with thousands of other websites. Unfortunately that also includes some major players in the industry: Amazon, Ebay, Overstock, Walmart – just to name a few.
Regardless of your Ecommerce platform, (Magento, LemonStand, Volusion or Shopify), your e-shop must have perfect on-site search engine optimization. Each page that you intend to rank must have a unique title, META description, h1 tag, h2 tag, image ALT text, proper keyword density, tags, etc. These are the basics of on-site optimization but they are often neglected. By simply ensuring that your website follows them to a tee, your products will outperform 90% of your competitors. Here’s what you can do next:
Ranking product categories
Product categories are generally going to be your best source of traffic. Categories of products are searched more often on search engines than the products themselves. Ensure that your website’s product categories are properly optimized and support these pages with internal links and social media signals. You can also use your blog to write articles that are relevant to the categories and use them to pass link juice.
Ranking individual products
Of course, individual products can still be a great source of traffic. Be sure to be descriptive, such as listing model numbers and other features of the product in the title and description. This is important because if the model number is searched, your website can be one of the top results.
Ecommerce sites have some advantages over traditional content based sites. One advantage is that you can list “related products” on product pages. Related products are products on your website that are similar to the one the viewer is browsing. This boosts your internal linking structure and increases search engine rankings. Internal linking improves user experience and UPT (units per transaction), both are on-site components that shouldn’t be neglected.