EQUIPO RESPONSIVE SITE
A PREMIERE SITE FOR A PREMIERE TOURING COMPANY
Equipo is a growing global cycling tours company focused on providing quality vacation experiences to road cycling enthusiasts from all over the world. Equipo needed an updated WordPress website design that reflected the top quality service they provided to their customers. They also required an ongoing, international search engine optimization (SEO) campaign to increase organic traffic and conversions to their website.
We were honored they chose FleetCreature to be their digital partner to help support them with designing, developing and maintaining their WordPress website.
FleetCreature’s team developed a sustainable digital marketing strategy that allowed our website design & development and UI UX experts to create a new WordPress website that achieved Equipo’s goals, implementing user interface and user experience best practices. We modified the WordPress website structure including a new site architecture, developed a custom WordPress theme, design and coded a plethora of new pages, and refined key calls-to-action that ultimately improved click-through rates while decreasing bounce rates.
In a startup environment, it is not easy to find pros who not only know how to use the most modern marketing techniques but can provide workaround solutions to migrating content, one phase at a time. I interviewed about 30 consultants and agencies before arriving at FleetCreature. With FleetCreature, we could speak the same language and where it was necessary, the team (SEO expertise, UX design, brand strategy, graphics and more) could easily collaborate with the latest tools on the market. Mike, Jonah and Stephen have become my sounding board for many ideas as I set out an ambitious global plan for a cycling and travel company.