The Challenge
RubyConf is the Ruby community’s annual celebration of all things Ruby. We’ve partnered with them for several years, creating a new brand identity to convey the unique character of each year’s hosting city.
In 2014, the hosting city was beautiful San Diego and RubyConf was looking for a brand identity that communicated a “fun in the sun”, beach vibe.
The solution
We started by creating some concept illustrations that captured San Diego’s distinct look and feel. We then created a complete event collateral design package, including the main event logo, website design, templates for the keynote slides, illustrations for the needed signage and various collateral, including a few great T-shirts designs, which was a huge hit with conference attendees.
We had a blast with the RubyConf ’14 project and were happy to partner with them for yet another year.
If you’re business or organization is putting on a conference or event that needs a special touch, let’s chat! We would love to support you in making it unforgettable.
