In 2016, we anticipate 10 billion smart devices to be in use, compared to a global population of 7.3 billion. That equates to more than 1 smart device (1.4) for every person in the world! Coupled with the forecast of an additional one billion smart phone sales in 2016, (double the amount of PCs).* It is no wonder that mobile applications are the fastest growing sector in mobile technology. Domestically, 61% of the U.S. adult population owns smart phones.

For companies seeking to gain traction and built engagement with its’ consumers; the benefits of mobile applications are profound. They allow you to:

  • Increase business visibility – A well-crafted mobile app allows you to capture a bigger portion of your target demographic. A recent study by Nielsen shows that U.S. Android and iPhone users age 18+ spend 65% more time each month using mobile apps than they did in 2012; ages 25-44 use 29 apps on average, per month.
  • Increase customer engagement – Regardless of industry you operate in, your customers are increasingly mobile. Developing a mobile app that allows your customers to interact with your brand or business in real time and at their convenience is a prominent facet of building engagement and increasing customer satisfaction.
  • Create brand awareness - As we have already documented, mobile apps are prevalent in today’s world. However, small and medium sized businesses are still reluctant to join the mobile revolution. Unfortunately, they are often the ones that could benefit the most from a mobile application. Mobile apps allow you to distinguishing your brand from your competitors and creates better brand awareness.
  • Create brand advocates – When sharing your company’s product or service is as easy as two taps, your customers are more than 83% likely to share with friends, family and social media contacts.
  • Increase sales - Consumers love deals – whether it be a limited time offer or coupons. When you can push notifications about your latest offers directly to your customer base, you increase your visibility, saturation and ultimately sale conversions.

Additionally, the consumer sector is not the only industry subset experiencing this mobile application revolution. According to Gartner, demand for enterprise mobile apps will surpass available development capacity by the end of 2017. This means that your internal IT department will not be able to deliver the apps that your company requires. One instance where this is exceedingly true is for in the field sales representatives. A well designed app can reduce the time it requires to complete an order which allows sales reps to spend more time selling new products, specials and promotions.

We are mobile development experts. We speak the language, over 15 of them to be exact, (Swift, Java, CSS3 and Objective-C, to name a few). Which means whether you need to design and develop an Android or iOS application, we have you covered.

Our comprehensive service offerings include:

  • iOS App Development (iPhone, iPad)
  • Android App Development
  • Hybrid Mobile Apps (Cordova/PhoneGap)
  • Mobile App Server Development and Maintenance
  • Mobile App Integration to 3rd Party APIs
  • Apple Pay Integration
  • NFC Integration
  • Bluetooth and iBeacon Integration
  • Mobile App Geofencing
  • Mobile App Testing
  • Consumer and Enterprise Apps

*UAB School of Business