Whether launching a new brand or rebranding an existing one, brand creation and the subsequent implementation is one of the most important aspects of a business. This is true for independent small businesses and international conglomerates alike. Because branding is the method and the means by which you propel your business into the public consciousness. Branding is much more than just a logo, it is the emotional catalyst that influences customers to your business. It reflects your company values and your vision. It is the personality of your business and delivers the promise of quality and integrity to your customers.

However, It is also one of the most challenging exercises a company can go through. What makes the process arduous is that most companies will only go through the branding process once or twice for the lifetime of the business – which correlates to a dearth of experience and knowledge when they start the branding or rebranding process.

Branding is a formula and we at FleetCreature know that formula.

Benefits of Branding:

  1. Creates loyalty and advocacy – a strong brand leads to customer recognition and loyalty. This loyalty generates advocates for your brand.

  2. Provides a medium for growth – successful branding allows you to concentrate your marketing efforts into a cohesive image.

  3. Enables you to command a premium price – developing a unique brand allows you to increase your profit margins.

  4. Differentiates you from your competition – allows you to showcase why you are superior to your competitors.

  5. Greater company equity – an established brand allows you to generate more revenue for the company if you decide to sell.

Benefits of Rebranding:

  1. Reposition the brand in the market and minds of consumers – this particularly important for highly competitive markets.

  2. Revalidate your target market – allows you to concentrate your brand and marketing to the current demographic for your existing services.

  3. Distance your company from controversial connotations – when reputation management and repair just isn’t enough; allows you keep all the knowledge you’ve gained while providing a fresh image to the public.

  4. Connect with new demographics – has your demographic shifted in recent years? Rebranding is vital for bridging the gap.

  5. Reflect a shift in focus and/or strategy – has your company had a change in leadership or values? Promote your ‘under new management’ badge with pride!

FleetCreature’s Branding services include:

  • Strategic Brief & Creative Design
  • Brand Positioning
  • Brand Development
  • Logo Design
  • Brand Identity Design
  • Corporate Identity
  • Event & Initiative Branding
  • Brand Implementation & Stewardship



Collateral is the collective name used to describe printed media; also known as brand collateral or marketing collateral.

Online Reputation Management

Reputation management is the practice of monitoring the reputation of an individual or company on the internet. Essentially it is today’s public relations management.

Business Strategy & Consulting

Due to these economically volatile times and highly competitive markets, strategic vision and effective planning is more important than ever.

Learn how our branding services can separate YOU from your competition!