PPC (Pay-Per-Click) Retargeting
Pay-Per-Click, or Paid Search, is a form of online advertising where an ad for your company appears appears on the first page of Google when users search keywords that are associated with your product or service. PPC Retargeting enables your ads to follow your visitors to other sites where Google Ads are displayed.
Benefits of PPC Retargeting
- Research has shown that retargeting ads bring in almost double the revenue as other forms of display advertisement
- 97% of first-time visitors to a website will leave without converting. Retargeting allows you to stay on top of mind by staying in front interested potential customers browse other websites.
- Remind previous visitors of your products and services to complete their conversion
- Customize ads across the web that customize messages, layouts, products, etc. based on your visitor's activity on your website
- Fantastic supplement to an SEO campaign - only targets potential customers who have showed an interest in your product/services.
- Immediate! Your ad begins running the day the campaign launches.
- Cost-per-lead is typically less than other forms of advertising
PPC Retargeting Features
- Free Campaign Management with Turbo SEO Premium Placement Plan: Bundled with Turbo Premium Placement SEO Plan. No charge for set up and management of retargeting campaign.
- Targeted Reach: Reach the 97% of customers who leave your website without converting.
- Launch: Includes Google Analytics set up plus text and display ad creation (using Google Display Ad Builder).
- Management: Google Adwords Certified Analyst manages set up, budget and bids.
- Flexible Delivery Schedule: Choose the number of days people will be retargeted with your ads. Default is 90 days.
- Massive Network: Ads run on Google’s vast and diverse Display Network.
- Custom Ad Images: Products on your website are featured in the display ad.
- Fast: Ads can start showing the day the campaign is launched.
- Monthly Report: Key data emailed to you in a PDF report.
- Google Adwords Certified: Our PPC analysts are rigorously trained, Google Adwords certified and results-driven.
- Easy Upgrade: Seamless upgrade to higher budget Retargeting Plan for those who want to leverage a successful campaign.
Digital Marketing plans range. Not all features are included in the lower tier plans. Call or email for the plan that is right for you!