WEBSITE UI DESIGN
THE RIGHT USER INTERFACE
A great website UI is not a great UI for all. The first step of the Website UI design process is to determine your target demographic, platform, branding elements, etc. This allows us to tailor the design around what your target demo is accustomed to regarding the way interface elements interact with each other and how the end user interacts with them. Website UI is responsible for the conveyance of a company or product’s development, research, content and brand into a compelling, guiding and responsive experience for the end users. It is the culmination of input controls, navigational components, informational components and containers to create a seamless expression of the overall theme.
WHAT DOES UI DESIGN DO?
- UI Design is responsible for conveying a brand’s identity and visual properties to a product’s interface as to best enhance end user experience and promote congruence across brand assets.
- UI Design visually guides the end user through a digital product interface via interactive elements across all needed form factors and platforms (iPhone, iPad, Desktop browser, mobile browser, etc).
- UI Design must balance functionality and visual elements to create a system that is not only functional but also relatable, compelling, and adaptable to changing user needs.